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A Social Engineering & Digital Marketing Agency

Brand Identity & Messaging

Companies look for ways to become irreplaceable. They strive to connect emotionally with customers, creating lifelong loyalty. This is achieved by building a brand. People fall in love with great brands enabling you to stand out in a crowded marketplace.

This is the age of the digital revolution. News travels halfway around the world within seconds. Not only is it reported by journalists, but now by everyday citizens. Somehow, technology and ease-of-use have permeated the core of the business world. This seamless integration of technology is one of our specialties.

 

1 - Brand STRATEGY

The first step involves really getting to know your business, your industry, your competition and your customers. This process begins with discussions with your team, conducting research, and performing an in-depth industry analysis to make sure your brand stands out when we craft a cohesive message to your audience. We believe that it is important to not only address how people see you now, but more importantly, how you want them to see you in the future.

Scope: (1) Initiate discovery process with a kick-off consultation meeting / call to understand the brand background, current standing, and the future vision. (2) Perform a competitive analysis based on market positioning.

 

Limitations: One 60 minute kick-off meeting

Deliverable: A Brand Strategy Document (2 page PDF) that distills the insights learned during discovery, outlined into a strategy brief for creative direction.

Benefits:

  • Establish a clear plan

  • Keep brand elements consistent

  • Research reveals unforeseen issues

  • Aids in thinking outside the box Facilitates future expansion

Price: $2,750

Timeline: Approximately 2 weeks

2 - Brand Naming

The right name is timeless, tireless, and is used throughout the life of the company. It’s easy to say and stands for something. A great brand name requires a creative, disciplined, and strategic approach. It is absolutely an essential aspect of the brand strategy where we present ideas and concepts that we feel your brand should communicate. We take your brand name further by suggesting tactics for how it can be expressed throughout your business operations and technologies.

Scope: (1) Determine key parameters for naming including objectives, constraints, desired messages, and preferences such as no. of characters. (2) Research industry practices and position appropriately to determine six name options. Perform a cursory check for domain name (.com) and social media (Facebook, Instagram, Twitter) availability.

 

Limitations: One 60 minute discovery meeting. One revision after submission.

Deliverable: List of six (6) name options with a preliminary screening of domain and social availability presented in PDF format with a brief background on each option.

Benefits:

  • Catch your audience’s attention instantly

  • Become word of mouth buzzworthy

  • Stay memorable

  • Align with SEO strategy

  • Establish positive perception

Price: $1,500

Timeline: Approximately 1-2 weeks

3 - STORYTELLING & BRAND MESSAGING

Brand is understood through storytelling and the biggest brands in the world weave truly compelling stories. It’s what people say about you when you’re not in the room, it’s your public face and reputation – it’s vital to make sure you have the right message. We help you create the ‘wow’ factor, guiding you through the branding process and helping you to stamp your identity firmly in your customers’ minds.

Scope: (1) Through the course of brand development discovery, craft a key message objective for the brand. (2) Once a direction / message is determined for the brand, develop this into a brand narrative that tells the story in a manner that is meaningful and impactful.

 

Deliverable: A creative brief document (1-page PDF) that outlines the development of the brand from inception to the marketable brand narrative.

Limitations: One 60 minute discovery meeting. 1000 Word Story Message Brief.

Benefits:

  • Become relatable to your core audience

  • Supporting causes increases loyalty

  • Spark interest in new audiences

  • Allows for b2b collaborations

  • Increases engagements

Price: $1,750

Timeline: Approximately 1-2 weeks

4 - COPYWRITING

The purpose of copywriting is not just to impress, but also to achieve specific business objectives. We excel because we approach the task correctly - every copywriting project begins with first analyzing the target customers, their needs and your solution offerings. Our creatives then translate your solutions into words that your customers want to read, to be convinced of the value of your offerings. The result is a much higher conversion rate for your business.

Scope: Write up to 5 content sections, each with about (100-250 words) that will be utilized throughout your website or printed collateral. Incorporate usage of taxonomy and tagging. Estimation is that approximately 50% of the content will be original copy and 50% will be edited and/or transformed from existing content.

 

Deliverable: Deliver five (5) sections, each with 100-250 words with all final copywriting content, proofread and aligned with brand messaging.

Limitations: One Revision.

Benefits:

  • Unique, original, high-ranking content

  • Increase conversions through high quality copywriting

  • Connect with your audience

  • Broaden online visibility

  • Clear, Precise Communication

Price: $1,000

Timeline: Approximately 1 Week

5 - Brand Identity Design

Logo Design, Typography, & Color Palette - Every successful brand needs a recognizable logo. When customers think about your business it’s the first thing they recall, and it’s crucial that your logo, typography, & color palette quickly convey to your customers an image of professionalism & polish while still promoting the individuality of your company’s brand identity. We design and curate these details so that they lie congruent with your brand identity and messaging.

Scope: Focus on the visual style of the brand, developing a primary logo, consistent color palette, and curated brand typography for a well-rounded and complete visual brand identity.

 

Limitations: Three unique logo variations with two revisions are included.

Deliverable: Develop your visual identity systems. 3 primary logo options refined with 2 rounds of revisions for final vectorized deliverable files of PNG, EPS, PDF, and JPG.. Include color palette and font & typography curation.

Benefits:

  • Turns a brand into a tangible asset

  • Aids in the marketing effort

  • Easily recognizable

  • Will last longer than any manufactured product

  • Instant and retained loyalty

Price: $2,500

Timeline: Approximately 2 Weeks

6 - BRAND & STYLE GUIDELINES

When the brand strategy and logo design have your sign-off, we will develop a brand guidelines manual for you. This will be your handbook for how to properly express your brand: where and how to use the logo, colors, fonts and just as importantly, how NOT to use them, in order to consistently communicate your message.

Scope: The vision and meaning of a brand need to be communicated through a visual medium that is accessible and portable. Develop a guideline document (PDF) to maintain that brand consistency, style and message are followed and on point throughout the life of the brand.

 

Limitations: Work will be based on a complete and final Brand Identity Design package.

Deliverable: A PDF that summarizes in a singular collected document the following; brand background, final logo and usage, color palette with hex codes, and typefaces / fonts and their usage.

Benefits:

  • Stand out and create unique brand

  • Create engaging content

  • Photos are easy to understand

  • Can be used via all social platforms

Price: $1,150

Timeline: Approximately 1 Week

7 - STATIONERY & PRINT DESIGN

When people can touch and feel a tangible representation of your brand it ignites, increasing the likelihood that you’ll be remembered, and instantly maximizing your outreach. We carry your brand strategy through to print by translating your brand experience into Stationary, Business Cards, and branded company literature, including brochures, pamphlets & cover letters.

Scope: We will create and design your print collateral based on the brand guidelines, including business cards, letterhead, envelopes, and email signature.

 

Limitations: 2 revisions.

Deliverable: Final files of the chosen design options for business cards, letterhead, envelopes, and email signature delivered in print ready format.

Benefits:

  • Provides a high end and professional feel

  • Beautiful and memorable

  • Traditional and effective marketing

  • Word of mouth effect

  • Embodies company values

Price: $1,500

Timeline: Approximately 2 Weeks

8 - GRAPHIC DESIGN

When people can touch and feel a tangible representation of your brand it ignites, increasing the likelihood that you’ll be remembered, and instantly maximizing your outreach. We carry your brand strategy through to print by translating your brand experience printed or digital collateral.

Scope: We will create, design, and produce any combination of print collateral, including but not limited to business cards, letterhead, stamp seal, hang tag, sticker design, flyer, menu, price sheet, RFP proposal template, and/or booklet. We can do any customized designs as well.

 

Limitations: 1 Revision per design

Deliverable: Final files of the chosen design option delivered in print ready format.

Benefits: 

  • Provides a high end and professional feel

  • Beautiful and memorable

  • Traditional and effective marketing

  • Word of mouth effect

  • Embodies company values

Price: $125/hr (2 hour minimum)

Timeline: Approximately 1 week, depending on project.

9 - TRADEMARK SEARCH & SUBMISSION

Protecting a brand identity is often taken for granted. Navigating the waters of Trademarking can be delicate which is why we incorporate this process into our branding strategy. We'll provide our professional review to ensure your application is error-free before submission and assist you throughout the process.

Scope: Gather list of basic goods / services to be covered by the trademark. This is for classification purposes. Once decided upon by the client, we’ll draft submittal for U.S. Patent and Trademark office. The Correspondent with the USPTO will be an attorney.

Limitations: N/A

Deliverable: Initial search fee, U.S.P.T.O. application completion, design / logo artwork (fee is per mark per class). Note the fee does not include the U.S. Patent and Trademark Office Filing Fees.

Benefits:

  • Protect your assets

  • Positions for future expansion

  • Make it easy for customers to find you

  • Effectively utilize the internet and social media

  • Trademarks never expire

Pricing: $1,500

Timeline: Approximately 4 Months

10 - Design Management & Oversight

We will manage your team of designers or outsourced projects, utilizing best in industry management practices.

Scope: On an hourly retainer basis with a minimum of 4 hours per month.

Limitations:

Deliverable:

Benefits:

Pricing:

Timeline:

Digital & Social Marketing

Defining where to play and how to win in the digital landscape today is of key significance. We help brands figure out their positioning, objectives and tactics to achieve specific outcomes. To take full advantage of a great brand and an astonishing website & digital presence, executing a digital marketing plan is vital.

This is the age of the digital revolution. News travels halfway around the world within seconds. Not only is it reported by journalists, but now by everyday citizens. Somehow, technology and ease-of-use have permeated the core of the business world. This seamless integration of technology is one of our specialties.

 

1 - DIGITAL MARKETING STRATEGY

A comprehensive digital marketing strategy works as a roadmap to help your business achieve its goals. We'll help you determine where and how to approach marketing your company, and which channels are best for your brand. We achieve the best results by integrating and utilizing the developed brand & digital assets into a holistic strategy that supports a clear and driven objective.

Scope: Perform an in depth competitive analysis of previous posts and that of competitors. Formulate the types of content that align with the voice, and look of the brand. Collaborate to develop a plan of action going forward that will resonate with target audience.

 

Limitations: 2 meetings (1 hour each) and 6 hours of work

Deliverable: Provide a one (1) page PDF that outlines the best practices, schedule, and tone for posting on social media.

Benefits:

  • Create a clear and executable plan

  • Establish target audience

  • Outline successful platforms

  • Create custom marketing campaigns

  • Convert followers into sales

Price: $2,500

Timeline: Approximately 2 weeks

2 - SOCIAL MEDIA PLATFORM SETUP

Deciding which social media platform is best for your brand can be difficult when there are so many to choose from. In today’s world, consumers affect the content they see and after we understand which platforms will yield the most meaningful results, we utilize your digital assets, brand guidelines, and message, to setup your business on the most important social channels.

Scope: Perform an in-depth search through 25 of the most popular social networks to secure your Business, Brand or Reputation by claiming profiles.

 

Deliverable: After commencing search and discovery, we’ll secure your brand on five (25) available social media platforms and set up the profiles with your name, logo, description, and URL.

Limitations: 1 time search, and content must be provided by client.

Benefits:

  • Hassle free setup

  • Professional customization

  • Link social platforms for combined campaigns

  • Provide and establish security measures

  • Unify social alias and account names

Price: $500

Timeline: Approximately 2 weeks

3 - SOCIAL MEDIA MONTHLY MANAGEMENT

Frequent updates, optimized posting times, and concise messaging for current and potential customers is the key to retaining consistent, organic engagement levels. We create and curate compelling content that sets you apart from competitors in your market, and manage interactions to help grow your following and increase brand awareness.

Scope: (1) Curate content for social platforms including Facebook, Instagram, and Twitter. (2) Schedule campaigns, and engage audiences with proven mythologies. The goal is to use social media to communicate in a consistent and timely manner as it is key for the brand awareness.

 

Deliverable: Integrate curation into the digital web presence by posting one (1) post per day on Facebook, Instagram, and Twitter.

Limitations: Specific content to be provided by client.

Benefits:

  • Curate compelling content

  • Analyze metrics

  • Reach new levels of audiences

  • Increase brand awareness and loyalty

  • Run targeted ads with real-time results

Price: $1,400/mo.

Timeline: Approximately 1 week per month for content plan & schedule.

4 - INFLUENCER MARKETING

We are Social Engineers. We seek out the best Influencers and tastemakers suited for your specific brand and product. Our Influencers have long-standing relationships with their audiences and help increase visibility. Consumers trust them, and the right Influencer will act as a brand ambassador to deliver organic messaging to their followers and yours.

Scope: (1) We research and compile a list of the best-suited influencers and tastemakers for your specific brand and product. (2) Then based on the campaign needs, we choose one talent or several with a large and relevant following to represent the brand.

 

Deliverable: The selected talents will upload a dedicated post through their social media featuring the brand’s products or it can take the form of a shout out or an appearance at an event.

Limitations: Dependent on project and campaign.

Benefits:

  • Generate higher converting leads

  • Provide rich customer experiences

  • Tap into organic followers and engagement

  • Increase website traffic and sales

  • Establish and retain customer loyalty

Price: $500

Timeline: Approximately 1 Week

5 - Social Ad Management (Paid Media)

Clearly establishing your campaign objectives upfront and with the use of rich brand experiences, it’s important to craft your ad campaign strategy prior to launching. Social media ads are virtually the highest return on marketing spend you can get today. They help build your local audience, engage consumers, drive traffic to your website, showcases special promotions, and build brand loyalty and awareness. 

Scope: Sulfur will provide strategic direction and manage your social ad campaign, budget, ad spend, and monthly campaign optimization on social platforms such as Instagram, Facebook, Pinterest, and TikTok. We will help select the appropriate social platforms to target your core demographic and drive consumer engagement. We’ll explore the various types of paid media buy and amplifying any existing branded content or user-generated content (USG) to increase interaction, saves, and engagement.

 

Limitations: Client to provide creative content for Sulfur to manage. Ad design available as a separate service. This does NOT include ad spend.

Deliverable: Implement and manage one (1) social ad campaign per month. This includes campaign setup, target audience customization, Pixel configuration (if Facebook), conversion tracking, overall campaign management, monitoring, and reporting.

Term: 6-month minimum (seeing effective results in a short period of time is very difficult without enough data sampling and optimization).

Benefits:

  • Market to targeted audiences

  • Transparent analytics

  • Increased conversion

  • A/B testing

  • Remarketing capabilities

Price: $600/mo/per ad

Timeline: Approximately 1 week to set up and launch, 6-month minimum term.

6 - Content Creation

The ideal target demographic keeps getting younger, and whether or not your consumers have access to social media & viral videos, the key to staying relevant in any industry is by consistently producing consumer-driven content. We understand that today’s market starves for the latest Twitter posts or newest Snaps, and we’ll help develop content that is shareable and social media-ready.

Scope: TBD: Photography, Graphic Design, Memes, Video Production, Curation, and Editing.

 

Limitations: Work will be based on a complete and final Brand Identity Design package.

Deliverable: A PDF that summarizes in a singular collected document the following; brand background, final logo and usage, color palette with hex codes, and typefaces / fonts and their usage.

Benefits:

  • Stand out and create unique brand

  • Create engaging content

  • Photos are easy to understand

  • Can be used via all social platforms

Price: $750

Timeline: Approximately 1 Week

7 - Photography

Professional photos are arguably the most traditional and effective medium of marketing. These photos must focus solely on your subject and immediately grab the audience's attention. We'll help develop the tone and look of your photos with our in-house photographer to be used throughout your digital presence. These photos will represent the features and benefits of your business and once the image has the attention of your customers, the other elements will fall into place.

The Sulfur Group retains its clients because it offers several in-house services, essentially becoming a one-stop shop. Whether you need 5 or 50 products photographed, our photographers have experience shooting within studios and onsite in all types of industries. Utilizing Sulfur for your photo needs also allows the brand to stay consistent, and the creative elements stay cohesive across the board.

Scope: (1) Provide creative direction to professional photographer to produce a number of professionally taken digital image assets. (2) These images will be stylized to align with brand consistency.

 

Deliverable: A (#number) of edited photos to be used for the website, marketing, and social media.

Limitation: Limited to a number of final photos and capped number of hours shooting

Benefits:

  • Stand out and create unique brand feeling

  • Create engaging content

  • Photos are easy to understand

  • Illustrate brand value

  • Can be used via all social platforms including site

Price: $2,500/day

Timeline: Approximately 1 Week

8 - Video Production

Engineering a meaningful relationship with the audience is a delicate blend of art and science. Video is an exceptional way to see this at work. The demand for video content has grown exponentially in recent years, and has become a necessary component of any successful marketing campaign. From concept to delivery, we create visually stunning, emotionally compelling, and intellectually engaging content for brands across the globe. We produce videos that create authentic connections with your viewers aimed at increasing revenue and improving the perceived value of your brand & products.

Scope: (1) Creative Conceptualization: Explore the potential mediums through which this video can be produced and select the best option considering, time, budget, use, and efficacy; (2) Define Resources: 
Given the current situation and pandemic, explore the possibility of utilizing various formats and resources to produce an affective video; (3) Storyboard & Scripting: 
Create a storyboard vision that resonates with the voice of the brand and write a script following the storyboard; and (4) Production
: Depending on the type of production decided, production may include production team, equipment, tech recommendation, art and styling, location, audio, post-processing, and final formatting.

 

Limitations: 1 Revision per design

Deliverable:

  1. Option 1 - Full Production Video with final video of 120 seconds

  2. Option 2 - Hybrid Production (Licensed Stock Footage + Custom Voiceover) with final video of 90 seconds

  3. Option 3 - Animated Production with final video of 90 seconds

Benefits: 

  • Video convert more sales

  • Video establishes trust and provides product education

  • Audiences share more video content

  • Search engines favor video

  • 88% of short videos are watched until completion on mobile devices

Price:

  1. Option 1 - $25,000

  2. Option 2 - $7,500

  3. Option 3 - $3,000

Timeline: Approximately 1 week, depending on project.

9 - Google Ads

Every day, Google processes 3+ billion searches, making it the largest search engine with the most traffic in the world. PPC, or pay-per-click advertising, is one of the best ways to target your most qualified audience. It allows you to reach them where they're already looking.

Scope: In order to position your brand efficiently for search with Google Ads, we'll first create your AdWords account, perform keyword research and develop the initial keywords list. We'll then create custom ad copy for the Ad Group, configuring it for desktop, tablets, and mobile devices. Additionally, ongoing management includes optimization by adjusting keyword bids, management strategies, keyword matching, negative keywords, geo-targeting and ad copy.

 

Deliverables: Unique ad managed and distributed to your target audience on Google

Notes:

  • Reporting is included each month

  • 3 month commitment

  • Monthly Basis

  • Minimum ad speed of $1000/month

  • Management fee is separate from the ad spend

10 - Social media Ad Design

Facebook and Instagram ads today must catch your audience’s attention in 3-7 seconds while users A.D.D. scroll through their feeds and social apps. In addition to having a great strategy, this requires having a beautiful, stunning, and eye-catching ad design that drives engagement.

Scope:

We'll design and craft unique social ads intended to target your brand audience and campaign objectives. We will handle the creative direction and graphic design while ensuring alignment with your brand guidelines. Additionally, we’ll align the style and designs with the relevant culture and current trends whether that means meme culture or trending colors and style.

Notes:

  • Includes 1-hour kickoff call/meeting

  • 2 Ads Minimum

  • Review of metrics and optimization

  • Ongoing monthly basis

Timeline: Approximately, 3-5 Days

Price: $500 per Ad

Deliverables:

Unique Ad graphics in high-resolution PNG/JPEG format.

Limitation: 1 revision per Ad

Web Design & Development

Websites are now the modern day location & storefront of your business. They’ve become the first point of contact between a business and its customers, and marks the beginning of a customer’s experience with your brand. They must be dynamic and designed with real people in mind to create an authentic first experience.

 

1 - wEB dESIGN

We perform a needs assessment and create wireframes based on your process workflow, then sketch preliminary interface layouts along with a sitemap based on the desired user functionality and experience. We believe in a 3-click rule; 3 clicks to get virtually anywhere on the site. This rule provides tangible elegance to your users, and is typically not taken into consideration by others when designing website layouts.

Scope: Develop UI and framework design of new website. Create navigation menu. Customize modern & elegant themed design that incorporates brand identity into chosen CMS (WordPress, Magento, Drupal, SquareSpace, etc.).

 

Limitations: Two design revisions

Deliverable: Included in this stage: design brief based of project understanding, goals, and basic parameters. Based on research we will aim to develop an outline of a site map and page hierarchy at the end of stage 1.

This stage involves collaborating, brainstorming sessions, and creative conceptualization in order to help form our initial design concept for the chosen CMS / Framework (e.g. Wordpress, SquareSpace, Drupal, etc.).

Benefits:

Establish a clear executable plan

Facilitates the customer experience

Prepares for SEO and reachability

Keep brand image consistent

Aids with future expansion

Price: $3,000

Timeline: Approximately 4 weeks

2 - WEB DEVELOPMENT

Making your website design a reality requires setting the proper stage to display your brand. We start by building the front-end, the part you see, using standards-based technology. Once the stage is set, we program the framework of your site using innovative core technologies to power everything behind the scenes so that your website is ready for incoming business.

Scope: Develop CMS including HTML, CSS, Javascript programming as needed. Integrate API & Web Hook (if applicable). Test for interoperability with any existing web system, configure and stylize.

 

Limitations: 1 time search, and content must be provided by client.

Deliverable: Begins upon your approval of design where we begin to buildout pages, functionality, code and program all content you've provided us into your website.

In this final stage we connect your domain via registrar to the live hosting servers and migrate all of the stage files into a live production environment and perform multi-platform testing and cross browser compatibility finally propagating the live site and optimizing for launch.

Benefits:

  • Embodies company values

  • 75% of customers visit websites before making a purchase

  • Easily display your information

  • Increase sales avenues

  • Customers trust brands with a polished website

Price: $5,000

Timeline: Approximately 4-6 weeks

3 - ECOMMERCE WEBSITE

Transforming a website into an online store takes more than a product or slick sales offer. Strategies need to be developed, databases to be built, and shoppers must be convinced to spend their hard-earned money. We put every eCommerce project through an initial needs analysis to consider current and future business requirements, then we decide whether to implement a bespoke custom website, or to utilize a customizable off-the-shelf solution.

Scope: Develop website back-end CMS management system (Shopify, WooCommerce, Magento, SquareSpace) with functionality for eCommerce shopping carts, inventory management, payment acceptance integration from existing merchant account, and secure online payment processing.

 

Deliverable: Begins upon your approval of design where we begin to buildout pages, functionality, code and program all content you've provided us into your website.

In this final stage we connect your domain via registrar to the live hosting servers and migrate all of the stage files into a live production environment and perform multi-platform testing and cross browser compatibility finally propagating the live site and optimizing for launch.

Limitations: Specific content to be provided by client. Deliverable: Integrate curation into the digital web presence by posting one (1) post per day on Facebook, Instagram, and Twitter.

Benefits:

  • Easily add hundreds of diverse items

  • Utilize sales data to analyze conversion rates and customer behavior

  • Decrease cost of inventory management

  • Tie in social media platforms

  • Reach customers around the world and stay open 24/7, 365

Price: $12,500

Timeline: Approximately 8 weeks

4 - HOSTING & SUPPORT

Flexible support and hosting plans keep your website running at its best, 24/7, and make insight from performance tracking reports quickly available. We typically provide hosting while we are developing your site, and once the site has gone live, we'll present our best options for a hosting plan that suits your organization's usage. We also offer managed hosting where we handle the technical side of things so you can get back to doing what you love most and focus on growing your business.

Scope: We make sure your website is connected to your domain and is fast, secure & always up so your customers, visitors & search engines can reach you easily.

 

Deliverable: Our managed hosting includes high-performance virtual server, robust website security, malware detection, and monthly back-ups, all managed by us at Sulfur. No need to deal with anyone else. We build it, we host it, we maintain it, end-to-end.

Limitation: This is a monthly hosting service and does not include development or design.

Benefits:

  • Ease of mind with 24/7 tech support

  • Experienced and single point of contact support staff

  • Dedicated servers and associated hardware for each client

  • Remote and onsite support options

  • Receive real time stats and reports

  • SSL encryption

Price: $69/mo. or $79/mo, annually.

Timeline: 3-5 Days, then monthly

5 - SEO Audit

Search Engines are the definitive resource that determine the answers to consumers questions, and it's critical for any brand to have a strong presence in their search results. We are Google and Facebook Certified Experts who understand how the latest Search Engine Optimization (SEO) algorithms work, and we leverage this to improve your rankings so that consumers can discover you.

Scope: We’ll conduct a thorough audit of your website to check your website’s health and its SEO performance in order to provide a PDF that pinpoints issues and improvements.

 

Deliverable: A PDF with insights and analytics reporting on your website’s health and SEO performance.

Limitations: 1 Root Domain, up-to 250 Pages

Benefits:

  • Cost effectiveness

  • Brand awareness

  • Traceable and quantifiable results

  • Make pages within the site easier to find and navigate

  • 60% of Clicks go to the first search result

Price: $750

Timeline: 1 Week

6 - Web Refresh

Professional photos are arguably the most traditional and effective medium of marketing. These photos must focus solely on your subject and immediately grab the audience's' attention. We'll help develop the tone and look of your photos with our in-house photographer to be used throughout your digital presence. These photos will represent the features and benefits of your business and once the image has the attention of your customers, the other elements will fall into place.

Scope: (1) Provide creative direction to professional photographer to produce a number of professionally taken digital image assets. (2) These images will be stylized to align with brand consistency.

 

Limitations: 2 meetings (1 hour each) and 6 hours of work

Deliverable: A (#number) of edited photos to be used for the website, marketing, and social media.

Benefits:

  • Stand out and create unique brand

  • Create engaging content

  • Photos are easy to understand

  • Can be used via all social platforms

Price: $1,500

Timeline: 1-2 Weeks

7 - WCAG ACCESSIBILITY COMPLIANCE

Yeah, we do all that stuff: the WCAGs, 508s, ADA, and the rest of the alphabet including HTML and CSS. Our goal is to make the internet accessible by 2025.

Nearly 20% of US Citizens have a type of disability, and this is one reason why The World Wide Web Consortium (W3C) set the Web Content Accessibility Guidelines. Their goal is to provide a single shared standard for web content accessibility that meets the needs of individuals, organizations and governments to make web content more accessible to people with disabilities.

Scope: We will perform an audit of your website and create a report based on our findings.

 

Limitations: Limit 25 web pages.

Deliverable: Our one (1) page PDF will outline your website’s performance based on W3C guidelines for Perceivability, Operability, Understandability, and Robustness.

Benefits:

  • Prevent Lawsuits & Fines

  • Allow Everyone On Your Site

  • Boost Your Brand Image

  • Search engines favor video 88% of short videos are watched until completion on mobile devices

Price: $750/yr

Timeline: 5 Days

8 - Social Ad Management

By using rich brand experiences we design and create ads on the appropriate social platforms to target your core demographic and drive consumer engagement. While executing a social ad campaign, we implement paid social advertising strategies and amplify branded content to increase outreach and drive consumer interactions. 

Scope: The Sulfur Group will manage the creation, strategy, and budget of social media advertisements like Facebook & Instagram. These particular ads help build your local audience, engage followers and prospects, drive traffic to your website, and showcases special promotions. The ads are effective because they target those that matter like existing customers, visitors from your website, those with relevant hobbies or interests, and by demographics.

 

Limitations: Client to provide content. Monthly Service. This does not include client ad spend.

Deliverable: We'll implement and manage one (1) Facebook ad per one (1) month. This includes campaign and target audience research, Facebook Pixel setup for your website, conversion tracking, custom audience setup, design and implementation, and monitoring and reporting.

Benefits: 

  • Market to targeted audiences

  • Transparent analytics

  • Increased conversion

  • A/B testing

  • Remarketing capabilities

Price: $600/mo/per ad

Timeline: Approximately 1 week to launch. Ongoing monthly basis with 6 month minimum.

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Pitch Deck Services

We provide pitch deck consulting services that are rooted in our own experience being on both sides of the cap table (no pun intended): raising capital and investing it.

Whether it’s the CEO of a Fortune 500 communicating a new vision to the board or an entrepreneur pitching to venture capital firms, everyone is selling their story and message - hoping their audience relates.

Having the right pitch can drastically impact the chances of raising funding or closing a deal. Your pitch needs to be engaging, informative, and intriguing enough to get a response; with stunning design to grab attention and then effectively communicated content to convey your message.

The most successful brands speak with one distinctive voice across all their touchpoints, especially a sales pitch. The unified message should be refined and complemented by beautiful, memorable, design that makes the brand stand out in a crowded space. Ask About Our Brand Identity Services

 

1 - Design

If you already have your content down and know exactly what you want to say but aren’t the artistic type or your presentation just looks dull, then you need an all-star design that will convey your message clearly, visually, and beautifully. This process begins with you uploading all the content you have so that we can create a deck that reflects your company and embodies your message through design.

Scope: (1) Based on the content you provide, we’ll review your assets and craft design styles that work best with your brand. (2) We’ll deliver to you an editable design (PowerPoint or Keynote) that includes images and icons for up to 16 slides.

Ideal for: those who know what they want to say, have it written out along with imagery, but need help with design, format, and visual communication.

 

Limitations: One 30 minute kick-off meeting. Recreation of graphics or charts not included.

Deliverable: A Brand Strategy Document (2 page PDF) that distills the insights learned during discovery, outlined into a strategy brief for creative direction.

Benefits:

  • Establish a clear plan

  • Keep brand elements consistent

  • Research reveals unforeseen issues

  • Aids in thinking outside the box Facilitates future expansion

Price: $1,500

Timeline: Approximately 1 week

2 - Content

We’ll conduct a review of your content to identify any gaps in your pitch, potential improvements, and then share with you our impressions. Once we’ve done this, we’ll collaborate with you to ensure your vision and strategy are captured. We’ll use our storytelling abilities to convey your message in a compelling manner while addressing key points in the presentation, creating a highly effective presentation.

Scope: (1) We'll set up a kick-off strategy meeting/call to understand the background, status, and vision for what you’re trying to convey. (2) We’ll review any material you provide us and give you our feedback. (3) We’ll refine your story with the ideal angle for the message and clear, concise copywriting. (4) We’ll deliver to you an editable presentation (PowerPoint or Keynote) that includes images and icons for up to 16 slides.

Ideal for: those who have a style and design already, but need help with writing. what goes in the presentation, and overall messaging.

 

Limitations: One 30 minute discovery meeting. One revision after submission.

Deliverable: List of six (6) name options with a preliminary screening of domain and social availability presented in PDF format with a brief background on each option.

Benefits:

  • Catch your audience’s attention instantly

  • Become word of mouth buzzworthy

  • Stay memorable

  • Align with SEO strategy

  • Establish positive perception

Price: $1,500

Timeline: Approximately 1 week

3 - Design & Content

Brand is understood through storytelling and the biggest brands in the world weave truly compelling stories. It’s what people say about you when you’re not in the room, it’s your public face and reputation – it’s vital to make sure you have the right message. We help you create the ‘wow’ factor, guiding you through the branding process and helping you to stamp your identity firmly in your customers’ minds.

Scope: (1) We'll set up a kick-off meeting/call with our strategists and designers to understand the background, status, and vision for what you’re trying to convey. (2) We’ll review any material you provide us and give you our feedback. (3) We’ll work with you to craft your storytelling and messaging in a compelling way. (4) We’ll pull everything together with a design perfectly suited to your presentation and key objectives. (5) We’ll deliver to you an editable presentation (PowerPoint or Keynote) that includes the content and design, for up to 16 slides.

Ideal for: those who have a vision or a direction, but need help strategizing, communicating their vision, and conveying through a compelling design and presentation. Whether a complex startup or a new sales initiative that requires board sign-off, this is ideal for anyone seeking a new deck or a full revamp.

 

Deliverable: A creative brief document (1-page PDF) that outlines the development of the brand from inception to the marketable brand narrative.

Limitations: One 60 minute discovery meeting. 1000 Word Story Message Brief.

Benefits:

  • Become relatable to your core audience

  • Supporting causes increases loyalty

  • Spark interest in new audiences

  • Allows for b2b collaborations

  • Increases engagements

Price: $1,750

Timeline: Approximately 1-2 weeks

4 - Strategy

The purpose of copywriting is not just to impress, but also to achieve specific business objectives. We excel because we approach the task correctly - every copywriting project begins with first analyzing the target customers, their needs and your solution offerings. Our creatives then translate your solutions into words that your customers want to read, to be convinced of the value of your offerings. The result is a much higher conversion rate for your business.

Scope: Write up to 5 content sections, each with about (100-250 words) that will be utilized throughout your website or printed collateral. Incorporate usage of taxonomy and tagging. Estimation is that approximately 50% of the content will be original copy and 50% will be edited and/or transformed from existing content.

 

Deliverable: Deliver five (5) sections, each with 100-250 words with all final copywriting content, proofread and aligned with brand messaging.

Limitations: One Revision.

Benefits:

  • Unique, original, high-ranking content

  • Increase conversions through high quality copywriting

  • Connect with your audience

  • Broaden online visibility

  • Clear, Precise Communication

Price: $1,000

Timeline: Approximately 1 Week

5 - Financial Modeling

Having predictable revenue, knowing the exact amount of runway remaining, calculating burn rate, and your customer acquisition costs - all crucial information necessary to run a company or make vital business decisions. These types of numbers also allow you to estimate how fast you can scale and deploy efforts, allowing you to impute seed or series funding requirements.

Financial modeling requires a balanced blend of financial knowledge, business vision, and understanding of how it will be used, for it to be put together properly.

Scope: We’ll help build a financial model (spreadsheet) specific to your industry with standardized variables that investors/executives are most familiar with. The financial model will serve as an essential tool for running your business, managing equity and capital, and making well-informed decisions. Note: If your industry is not typical, we can work with you on developing or building a financial model for you from scratch (not included in this financial modeling service scope or fee).

 

Limitations: Three unique logo variations with two revisions are included.

Deliverable: Develop your visual identity systems. 3 primary logo options refined with 2 rounds of revisions for final vectorized deliverable files of PNG, EPS, PDF, and JPG.. Include color palette and font & typography curation.

Benefits:

  • Turns a brand into a tangible asset

  • Aids in the marketing effort

  • Easily recognizable

  • Will last longer than any manufactured product

  • Instant and retained loyalty

Price: $850

Timeline: Approximately 2 Weeks

6 - Pitch Deck Review

Get your pitch deck presentation reviewed by our multi-disciplinary and experienced team and get feedback and comments within a couple of days.

Scope: (1) We will provide you a brief questionnaire to tell us what your goals are, the vision, and who your intended audience is. This way, we can best understand who you’re pitching to and provide you actionable feedback. (2) Utilizing our team’s vast, interdisciplinary experience and professional expertise, combined with the most successful pitches we’ve seen, we will give you feedback to help you convey your message more effectively and attract attention more strongly.

 

Limitations: Work will be based on a complete and final Brand Identity Design package.

Deliverable: A PDF that summarizes in a singular collected document the following; brand background, final logo and usage, color palette with hex codes, and typefaces / fonts and their usage.

Benefits:

  • Stand out and create unique brand

  • Create engaging content

  • Photos are easy to understand

  • Can be used via all social platforms

Price: $250

Timeline: Approximately 3-5 Business Days