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A Social Engineering & Digital Marketing Agency

About

 

 

Get ready to tear down obstacles of the mind and body. We at Heights believe that getting yourself back to work means setting your own pace. So start your journey with us today. 

 

LA HQ Location

824 Wilshire Blvd.
Los Angeles, CA 90017

Mailing

645 West 9th St. #110414
los Angeles, CA 90015

 
 
 
 

Subjects

 
  • Battle Ropes & Pulleys

  • Suspended Ropes

  • Barbells & Bumper Plates

  • Free Weights

  • Weight Training Gloves

  • Step Benches

 
  • Yoga Mats & Blocks

  • Gymnastics Studio & Rings

  • Custom Obstacle Course

  • Locker Room

  • Showers & Towels

  • Premium Toiletries

 

Business Development

Business development is a term that confines in itself quite a few other aspects of the business itself. Just like Grand Unified Theory of the universe, it is important to understand and identify that one theory of business development which will help you in achieving short term as well as long term goals. 

 
 

1: conducting research

  • Clarify vision, strategies, goals, and values

  • Interview key management

  • Research stakeholders’ needs and perceptions

  • Conduct marketing, competitive, technology, legal, and message audits

  • Evaluate existing brands and brand architecture

  • Present audit readout

2: clarifying strategy

  • Synthesize learnings

  • Clarify brand strategy

  • Develop a positioning platform

  • Create brand attributes

  • Develop key messages

  • Write a brand brief

  • Achieve agreement

  • Create a naming strategy

  • Write a creative brief

3: designing identity

  • Visualize the future

  • Brainstorm the big idea

  • Design brand identity system

  • Explore key applications

  • Finalize brand architecture

  • Present visual strategy

  • Achieve agreement

4: creating touchpoints

  • Finalize identity design

  • Develop look and feel

  • Initiate trademark protection

  • Prioritize and design applications

  • Develop system

  • Apply brand architecture

5: managing assets

  • Build synergy around the new strategy

  • Develop launch plan

  • Launch internally first Launch externally

  • Develop standards and guidelines

  • Nurture brand champions

 

Publications

Trade Journals
10am – 11am

Magazines
11am – 12pm

This is our favorite weekend activity. More than a class, our beginner obstacle course is designed to be fun! It’s like being back at summer camp without the drama.

Referrals

Brokers
1pm – 2pm

Work off that Sunday brunch or train for an obstacle course race! We recommend this class for those who have completed at least two level I courses within the last month.

Networking

Events
Speaking Engagements

Forums
12pm – 1pm

Learn good form and what it means to reach your threshold. We’ll teach you how to breathe and warm up properly, so you can safely build the muscle groups you need.

Marketing

SEO
9am – 10am

In this advanced series you’ll determine your weight class and learn how to properly do a deadlift, squat, and bench press.

 

Cold Calling

Mondays, Wednesdays, Fridays
5pm – 6pm

For adult beginners and intermediates alike, this class will teach you the basics of gymnastics and help you build the strength you need to hold proper balance.

Email Scripts

Tuesdays, Thursdays
6pm – 7pm

Saturdays
11am – 12pm

This class is for those who have received approval from the Gymnastics Fundamentals instructor. We’ll start with beginner strength-building holds before progressing to more advanced ones.

Follow Ups

Tuesdays, Thursdays
1pm – 2pm

Saturdays
12pm – 1pm

Open to any level of practice, our Vinyasa Yoga class is all about syncing our movements with our breath and linking each pose to create a seamless sequence.

Closing The Deal

Mondays, Wednesdays, Fridays
6pm – 6:45pm

Sundays
1pm – 1:45pm

Get your heart bumping and your asanas flowing. With a combination of high-intensity cardio and hatha flow poses, this class is perfect for those who move at a faster pace.

Managing the process

 

A branding project has to be managed effectively to accomplish desired outcomes throughout each phase of the process. Astute project management builds confidence and mutual respect among stakeholders, fostering the teamwork and commitment necessary for success. Synchronizing a wide range of skills and resources with goals requires patience and enthusiasm. It will enable the company’s leadership and their brand consultants to work hand in hand with planning, coordinating, analyzing, understanding, and managing time, resources, and money.

 

Time factors

The length of a branding project is affected by the following factors:

  • Size of organization

  • Complexity of business

  • Number of markets served

  • Type of market: global, national, regional, local

  • Nature of problem

  • Research required

  • Legal requirements (merger or public offering)

  • Decision-making process

  • Number of decision makers

  • Number of platforms and applications

Team Commitment

  • Identify client project manager and team

  • Identify firm contact and team

  • Clearly define team goals

  • Establish roles and responsibilities

  • Understand policies and procedures

  • Circulate pertinent contact data

  • Encourage robust debate

  • Mave open communications

  • Maintain Confidentiality

  • Show dedication to brand

  • Honor mutual respect

Benchmarks + schedule

Identify deliverables

Identify key dates

Develop project schedule

Update schedules as necessary

Develop task matrix

Decision-making protocol

Decision-making protocol

Establish process

Determine decision makers

Clarify benefits and disadvantages

Put all decisions in writing

 

Communications protocol

Establish document flow

Decide who gets copied how

Put everything in writing

Create agendas

Circulate meeting notes

Develop online project site

Documentation

Date all documents

Date each sketch process

Assign version numbers to key documents

Information gathering

Determine responsibilities

Determine dates

Identify proprietary information

Develop task matrix

Develop audit

Determine how you will collect audit materials

Always Set Agenda

Legal protocol

Identify intellectual property resource

Understand compliance issues

Gather confidentiality statements

Presentation protocol

Circulate goals in advance

Hand out agenda at meeting

Determine presentation medium

Develop uniform presentation system

Obtain approvals and signoffs

Identify next steps


Publications

Trade Journals
10am – 11am

Magazines
11am – 12pm

This is our favorite weekend activity. More than a class, our beginner obstacle course is designed to be fun! It’s like being back at summer camp without the drama.

Referrals

Brokers
1pm – 2pm

Work off that Sunday brunch or train for an obstacle course race! We recommend this class for those who have completed at least two level I courses within the last month.

Networking

Events
Speaking Engagements

Forums
12pm – 1pm

Learn good form and what it means to reach your threshold. We’ll teach you how to breathe and warm up properly, so you can safely build the muscle groups you need.

Marketing

SEO
9am – 10am

In this advanced series you’ll determine your weight class and learn how to properly do a deadlift, squat, and bench press.

 

Cold Calling

Mondays, Wednesdays, Fridays
5pm – 6pm

For adult beginners and intermediates alike, this class will teach you the basics of gymnastics and help you build the strength you need to hold proper balance.

Email Scripts

Tuesdays, Thursdays
6pm – 7pm

Saturdays
11am – 12pm

This class is for those who have received approval from the Gymnastics Fundamentals instructor. We’ll start with beginner strength-building holds before progressing to more advanced ones.

Follow Ups

Tuesdays, Thursdays
1pm – 2pm

Saturdays
12pm – 1pm

Open to any level of practice, our Vinyasa Yoga class is all about syncing our movements with our breath and linking each pose to create a seamless sequence.

Closing The Deal

Mondays, Wednesdays, Fridays
6pm – 6:45pm

Sundays
1pm – 1:45pm

Get your heart bumping and your asanas flowing. With a combination of high-intensity cardio and hatha flow poses, this class is perfect for those who move at a faster pace.