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A Social Engineering & Digital Marketing Agency
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Brand Strategy

Companies look for ways to become irreplaceable. They strive to connect emotionally with customers, creating lifelong loyalty. This is achieved by building a brand. People fall in love with great brands enabling you to stand out in a crowded marketplace.

This is the age of the digital revolution. News travels halfway around the world within seconds. Not only is it reported by journalists, but now by everyday citizens. Somehow, technology and ease-of-use have permeated the core of the business world. This seamless integration of technology is one of our specialties.

 

1 - Brand STRATEGY

The first step involves really getting to know your business, your industry, your competition, and your customers. This process begins with discussions with your team, conducting research, and performing an industry analysis to make sure your brand stands out when we craft a cohesive message to your audience. We believe that it is important to not only address how people see you now but more importantly, how you want them to see you in the future.

Scope: (1) Initiate discovery process with a kick-off consultation meeting/call to understand the brand background, current standing, and future vision. (2) Review existing materials and put together a findings presentation brief that helps establish positioning.

 

Limitations: One 60 minute kick-off meeting

Deliverable: A Brand Strategy Document (2 page PDF) that distills the insights learned during discovery, outlined into a strategy brief for creative direction.

Benefits:

  • Establish a clear plan

  • Keep brand elements consistent

  • Research reveals unforeseen issues

  • Aids in thinking outside the box facilitates future expansion

Price: $2,750

Timeline: Approximately 2 weeks

2 - Brand Naming

The right name is timeless, tireless, and is used throughout the life of the company. It’s easy to say and stands for something. A great brand name requires a creative, disciplined, and strategic approach. It is absolutely an essential aspect of the brand strategy where we present ideas and concepts that we feel your brand should communicate. We take your brand name further by suggesting tactics for how it can be expressed throughout your business operations and technologies.

Scope: (1) Explore a range of names based on themes that evolve from our research to determine key parameters for naming objectives, constraints, and preferences of character count. (2) Research industry and position appropriately to determine six name options. Perform a cursory check for domain name (.com) and social media (Facebook, Instagram, Twitter) availability.

 

Limitations: One 30 minute kick-off meeting + one 30 minute review meeting to select 1-2 name options to explore in revision. One (1) revision.

Deliverable: List of six (6) name options with a preliminary screening of domain and social availability presented in PDF format.

Benefits:

  • Catch your audience’s attention instantly

  • Become word of mouth buzzworthy

  • Stay memorable

  • Align with SEO strategy

  • Establish positive perception

Price: $1,500

Timeline: Approximately 1-2 weeks

3 - STORYTELLING & BRAND MESSAGING

Brand is understood through storytelling and the biggest brands in the world weave truly compelling stories. It’s what people say about you when you’re not in the room, it’s your public face and reputation – it’s vital to make sure you have the right message. We help you create the ‘wow’ factor, guiding you through the branding process and helping you to stamp your identity firmly in your customers’ minds.

Scope: (1) Craft a key message objective for the brand through the course of brand development discovery. (2) Develop this into a brand narrative that tells the story in a manner that is meaningful and impactful, once a direction / message is established.

 

Deliverable: A creative brief document (1-page PDF) that outlines the development of the brand from inception to the marketable brand narrative.

Limitations: One 60 minute discovery meeting. 1000 Word Story Message Brief.

Benefits:

  • Become relatable to your core audience

  • Supporting causes increases loyalty

  • Spark interest in new audiences

  • Allows for b2b collaborations

  • Increases engagements

Price: $1,950

Timeline: Approximately 1-2 weeks

4 - COPYWRITING

The purpose of copywriting is not just to impress, but also to achieve specific business objectives. We excel because we approach the task correctly - every copywriting project begins with first analyzing the target customers, their needs, and your solution offerings. Our creatives then translate your solutions into words that your customers want to read, to be convinced of the value of your offerings. The result is a much higher conversion rate for your business.

Scope: Write up to 5 content sections, each with about (100-250 words) that will be utilized throughout your website or printed collateral. Incorporate usage of taxonomy and tagging. Estimation is that approximately 50% of the content will be original copy and 50% will be edited and/or transformed from existing content.

Benefits:

  • Unique, original, high-ranking content

  • Increase conversions through high quality copywriting

  • Connect with your audience

  • Broaden online visibility

  • Clear, Precise Communication

Price: $1,000

Timeline: Approximately 1 Week

Deliverable: Deliver five (5) sections, each with 100-250 words with all final copywriting content, proofread and aligned with brand messaging.

Limitations: One Revision.

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Brand Design

 

The way something is designed is conveyed immediately. People are visual creatures. The way your brand looks, feels, and interacts with users is the type of visual communication language that makes an identity system proprietary and immediately recognizable.

It also creates a perspective. This color palette, imagery, typography, and style composition are what make an entire identity immediately familiar, yet so unique and differentiated.

 

5 - Brand Identity Design

Logo Design, Typography, & Color Palette - Every successful brand needs a recognizable logo. When customers think about your business it’s the first thing they recall, and it’s crucial that your logo, typography, & color palette quickly convey to your customers an image of professionalism & polish while still promoting the individuality of your company’s brand identity. We design and curate these details so that they lie congruent with your brand identity and messaging.

Scope: Focus on the visual style of the brand, developing a primary logo, consistent color palette, and curated brand typography including primary and secondary fonts, all for a well-rounded and complete visual identity.

 

Limitations: Three unique logo variations, of which, one direction shall be chosen and further refined to present final logo mark.

Deliverable: Develop the brand identity visual system. 3 primary logo concepts, further refined with 1 round of revisions for final vectorized deliverable files of PNG, EPS, PDF, and JPG. Color palette and font & typography curation included.

Benefits:

  • Turns a brand into a tangible asset

  • Aids in the marketing effort

  • Easily recognizable

  • Will last longer than any manufactured product

  • Instant and retained loyalty

Price: $2,500

Timeline: Approximately 2 Weeks

6 - BRAND & STYLE GUIDELINES

When the brand strategy and logo design have your sign-off, we will develop a brand guidelines manual for you. This will be your handbook for how to properly express your brand: where and how to use the logo, colors, and fonts, in order to consistently communicate your message. This document will serve as a guide for in-house and external designers, ensuring the visual style is followed and on-point throughout the lifecycle of the brand.

Scope: Document the Brand Identity Design in a set of guidelines outlined in a document (PDF) that establishes brand identity guidelines, consistency, style, and the rules and usage of the visual identity.

 

Limitations: Brand Identity Design must be complete. Any changes to the identity may require changes across multiple brand assets.

Deliverable: A PDF that summarizes in a singular collected document the following; brand background, final logo and usage, color palette with hex codes, and typefaces/fonts and their usage.

Benefits:

  • Stand out and create a unique brand

  • Create engaging content

  • Visual styles are easy to understand

  • Can be used via various platforms and applications

Price: $1,250

Timeline: Approximately 1-2 Weeks

7 - STATIONERY & PRINT DESIGN

When people can touch and feel a tangible representation of your brand it ignites, increasing the likelihood that you’ll be remembered, and instantly maximizing your outreach. We carry your brand strategy through to print by translating your brand experience into Stationary, Business Cards, and branded company literature, including brochures, pamphlets & cover letters.

Scope: Design your print collateral based on the brand identity. This includes creating a business card, letterhead, postcard, and email signature designs.

 

Limitations: One design concept for each touchpoint along with one revision per design asset.

Deliverable: Final files of the chosen design options for business cards, letterhead, postcard, and email signature delivered in print-ready format.

Benefits:

  • Provides a high end and professional feel

  • Beautiful and memorable

  • Traditional and effective marketing

  • Word of mouth effect

  • Embodies company values

Price: $1,500

Timeline: Approximately 1-2 Weeks

8 - GRAPHIC DESIGN

When people can touch and feel a tangible representation of your brand it ignites, increasing the likelihood that you’ll be remembered, and instantly maximizing your outreach. We carry your brand strategy through to print by translating your brand experience printed or digital collateral.

Scope: We will create, design, and produce any combination of print collateral, including but not limited to business cards, letterhead, stamp seal, hangtag, sticker design, flyer, menu, price sheet, RFP proposal template, and/or booklet. We can do any customized designs as well.

 

Limitations: One design concept for each touchpoint along with one revision per design asset.

Deliverable: Final files of the chosen design option delivered in print-ready format.

Benefits: 

  • Provides a high end and professional feel

  • Beautiful and memorable

  • Traditional and effective marketing

  • Word of mouth effect

  • Embodies company values

Price: $125/hr (2-hour minimum)

Timeline: Approximately 3-5 days, depending on project.

9 - TRADEMARK SEARCH & SUBMISSION

Protecting a brand identity is often taken for granted. Navigating the waters of Trademarking can be delicate which is why we incorporate this process into our branding strategy. We'll provide our professional review to ensure your application is error-free before submission and assist you throughout the process.

Scope: Gather list of basic goods / services to be covered by the trademark. This is for classification purposes. Once decided upon by the client, we’ll draft submittal for U.S. Patent and Trademark office. The Correspondent with the USPTO will be an attorney.

Limitations: N/A

Deliverable: Initial search fee, U.S.P.T.O. application completion, design / logo artwork (fee is per mark per class). Note the fee does not include the U.S. Patent and Trademark Office Filing Fees.

Benefits:

  • Protect your assets

  • Positions for future expansion

  • Make it easy for customers to find you

  • Effectively utilize the internet and social media

  • Trademarks never expire

Pricing: $1,500

Timeline: Approximately 4 Months

10 - Design Management & Oversight

We will manage your team of designers or outsourced projects, utilizing best in industry management practices.

Scope: On an hourly retainer basis with a minimum of 4 hours per month.

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Brand Protection

 

A brand is an asset that needs to be protected, preserved, and transcends generations. Brand identity is an asset that seizes every opportunity to build brand awareness, communicate and increase recognition, uniqueness, and express all of the qualities that differentiate your brand from competitors.

Your brand is a strategic business tool. Its value should be preserved through legal protection.

 

9 - TRADEMARK SEARCH & SUBMISSION

Protecting a brand identity is often taken for granted. Navigating the waters of Trademarking can be delicate which is why we incorporate this process into our branding strategy. We'll provide our professional review to ensure your application is error-free before submission and assist you throughout the process.

Scope: Gather a list of basic goods/services to be covered by the trademark. This is for classification purposes. Once decided upon by the client, we’ll draft a submittal for U.S. Patent and Trademark office. The correspondent with the USPTO will be an attorney.

Limitations: All services for trademarks are completed under and through a licensed attorney.

Deliverable: Initial search fee, U.S.P.T.O. application completion, design/logo artwork (fee is per mark per class). Note the fee does not include the U.S. Patent and Trademark Office Filing Fees.

Benefits:

  • Protect your assets

  • Positions for future expansion

  • Make it easy for customers to find you

  • Effectively utilize the internet and social media

  • Trademarks never expire

Pricing: $1,500

Timeline: Approximately 3 Months

10 - Design Management & Oversight

We will manage your team of designers or outsourced projects, utilizing best in industry management practices.

Scope: On an hourly retainer basis with a minimum of 4 hours per month.

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11 - Secure Your Brand Reputation

We secure your Business, Brand or Reputation by claiming profiles for you on 25 of the most popular Social Networks. Your logo, description, website URL, etc. Very effective for SEO and brand awareness. This ensures a consistent brand message and username on the most popular Social Networks, or if you just want to make sure you don't fall victim to brandjacking or Social Media Identity Theft, we’ll help you lock in your brand name ASAP.

Benefits:

  • Protect your assets

  • Positions for future expansion

  • Make it easy for customers to find you

  • Effectively utilize the internet and social media

  • Trademarks never expire

Pricing: $450

Timeline: Approximately 2 Weeks

Limitations: Name, user, or handle may not be available. We’re not responsible for performing the checks on the availability of name use. Consult your attorney for this.

Deliverables: Full Signup to 25 Networks. We will confirm emails, upload photos, bio, and all details.